A Message To Automotive dealers, service companies and aftermarket suppliers: Car dealers rank at the top of the list of those trusted least by Women

DISCOVER: The True Power Behind the Wheel$

According to statistics garnered by Automotive Women in Road and Travel (AWRT) women are rapidly becoming a dominant force in business, automotive purchases, and business travel.

The facts are this; women purchase more than 50% of all new vehicles, 48% of all used vehicles, influence 80% of all sales, comprise 40% of all business travelers, influence 80% of all luxury and family travel.

The travel, auto & business communities all report that women are the fastest growing segment of each industry.

If you're an automotive industry marketer or advertiser you should know about the size growth or trends of the Women’s automotive market.

• Few know that 25% of women responsible for maintaining their vehicles tackle light jobs like changing wipers and batteries, and checking and refilling fluids. • Women make up 65% of the customer base for service centers. Unfortunately, 80% of these customers are not satisfied with the service and repairs they receive, and 89% feel they are treated differently because of their gender. • 2/3 of the women who patronize aftermarket businesses are college-educated, and 15 percent of these women hold postgraduate degrees. • Trust is by far the most important factor to the female service consumer, and convenience is secondary.

The Woman's Newspapers™ are your direct link to the women's market. We can increase your advertising power to get your message through. Don't get caught sleeping while the competition is wide awake. Call now to explore the many promotional and advertising opportunities offered to increase your prestige, position and sales to women in your community. Our March/April issues will be focusing on women and automotive and in every issue thereafter.

You may participate in this special issue with your editorial and advertising support. Our rates are posted on our website: here. We offer editorial coverage, a low advertising rate and most importantly, targeted marketing to women.

Did you know? The combined estimated readership of our 10 area Woman’s Newspapers is over 850,000! and growing...